Jack Ross Media

Jack Ross · Growth + Product Marketing

Turn hard-to-explain products into growth.

I build content, acquisition, and lifecycle systems for technical products. At Pieces, I grew from Creative Growth Lead to Head of Growth & Marketing.

See the workLet’s talk
  • 100M+ organic views
  • BloomTech · 1.5M views in 30 days · 40M+ total · 30K IG followers gained
  • Pieces · Meta trial-start cost: $120 → $18 · trial cancellations reduced by 40%
  • Pieces AI Summit · 1,400+ attendees · Microsoft and Google speakers · $0 spent
Jack Ross outdoors with a camera backpack, looking toward the horizon.

Selected work

Pieces · AI memory platform

From creative growth to leading marketing.

Creative Growth Lead → Head of Growth & Marketing

I owned social content, advertising, landing pages, and funnels, and took on payment and lifecycle work. I partnered with the founders and engineering team on the website and product feedback, and coordinated freelancers across creative, ads, and events.

A one-man video factory.

I built an AI-assisted video factory that shipped dozens of product, partnership, and event videos for Pieces—their strongest-performing content format on X. Once the system was in place, each new set of release notes produced a finished video.

Positioning work

Reframed Pieces around on-device AI memory and the “AI amnesia” problem, then carried that narrative through product launches, Product Hunt collateral, release content, landing pages, and education. Launch work included Pieces Copilot, LTM, MCP, and Claude Cowork / model selection.

1 / 4

Platform overview

Created entirely by me in one day.

28K

Impressions

700+

Link clicks

1 day

Production

Original post ↗

Platform overview

Watch on X ↗

Pieces · Paid acquisition

Full-stack advertising, from hook to checkout.

$120 → $18

Cost per trial start

Meta campaign

Campaigns were running without consistent measurement. I made tracking and feedback part of the workflow so we could evaluate performance and decide what to improve.

  • Research + creative — Researched the product and audience, developed campaign angles, and tested hooks and value propositions across video and static creative.
  • Funnels + payments — Built landing pages, signup and checkout flows, and worked on Paddle payment infrastructure and download delivery.
  • Measurement + iteration — Connected GA4 events, campaign attribution, and conversion feedback for Meta and Google Ads; used the data to find funnel drop-off and guide changes.

My campaign ideas and funnel results informed spend decisions; I worked with the founders and external collaborators to execute them.

Conversion and onboarding path

Framer → Descope → Paddle → Customer.io

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750K views · YouTube Shorts creative run through Google Ads · YouTube ↗

Standup updates

Watch on YouTube ↗

Pieces · Lifecycle

40% reduction in trial cancellation rate

I improved the cancellation flow, signup offer, email sequences, and feedback and support paths to address the points where trial users were leaving.

Pieces · Product education

Make the product click.

I also created a 12-part tutorial series showing how Pieces’ Single-Click Summaries fit into real work—from meeting prep to standups and daily recaps.

Meeting Prep

From the 12-part Single-Click Summaries series

Explore all 12 tutorials ↗

Meeting Prep

Watch on YouTube ↗

BloomTech · Social Growth

Go viral. Over and over again.

Social media contractor · approximately six months

I ran BloomTech’s social channels, growing Instagram from almost nothing to 30K+ followers. Developer humor and education became a repeatable publishing system that drove millions of views and website clicks from a tech audience.

The goal was to bring a relevant tech audience from social to BloomTech’s website.

  • content views

    40M+

  • Instagram followers gained

    30K+

  • website link clicks

    Thousands

View BloomTech on Instagram
BloomTech post: office meme about front-end engineers telling a PM that adding a button will take two weeks, with 9.3 million views.
9.3M views
BloomTech post: a reporter-style meme about product managers joining an engineering meeting, with 5.4 million views.
5.4M views
BloomTech post: a meme of a manager answering a junior engineer that the code is the documentation, with 2.2 million views.
2.2M views
BloomTech post: a labeled Product Manager still from a developer-humor video, with 1.4 million views.
1.4M views
BloomTech post: Twilight-style meme labeling Front End, Back End, and PHP Dev, with 1.3 million views.
1.3M views
See how the content changed

From brand-led posts to developer humor and education.

Editorial before-and-after of BloomTech Instagram: brand-led posts with low views versus developer humor and education posts with much higher views.

How the BloomTech content changed

Original BloomTech Instagram screenshot from the earlier brand-led content approach.

Events + Community · Pieces

Bring people together.

I built the events around the product too—from an online AI summit to an in-person gathering in San Francisco.

Online summit

1,400+

attendees

Pieces AI Productivity Summit

I put together the Pieces AI Productivity Summit, bringing together 1,400+ attendees for talks, demos, and conversations about working with AI.

Built from scratch on a $0 budget, including programming, speaker outreach, promotion, and production.

The lineup included Scott Hanselman, VP of Developer Community at Microsoft; Rizel Scarlett of Block; speakers from Salesforce and PandaDoc; and a DevRel panel with Chloe Condon of Google.

Watch the summit ↗
Full summit lineup
  • Scott Hanselman · Vice President of Developer Community at Microsoft
  • Rizel Scarlett · Tech Lead for Open Source DevRel at Block
  • Andrey Gavrilenko · Former Head of Data Science at PandaDoc / Founder at WeWine
  • Spencer Gallardo · Solutions Engineering Lead at Salesforce
  • Erin Mikail Staples · DevRel panel
  • Francesco Ciulla · DevRel panel
  • Ebony Louis · DevRel panel
  • Thierry Damiba · DevRel panel
  • Chloe Condon · Google · DevRel panel

Summit schedule

San Francisco · WorkOS offices

Audience members raise their hands during a presentation at the Pieces × WorkOS event in San Francisco.
Pieces × WorkOS · San Francisco

Pieces × WorkOS

300 registered · 190 approved

I designed the gathering around agentic tools and memory, then co-hosted the programming, registration flow, live demos, partner coordination, and on-site logistics.

Pieces × WorkOS event photos

Other Creative · On-camera

Hacker Relay

Hacker Relay sponsored my YouTube channel; I produced the integrations and short-form creative for them.

YouTube · nearly 3K subscribers

How I can help

The work sits between creative execution, growth strategy, and the systems that keep both moving.

  • Content + Creative

    Social, video, product tutorials, paid/organic creative, and native content systems built for the platform they live on.

  • Campaigns + Growth

    Acquisition, funnels, events, partnerships, and launches—and the campaigns that turn attention into customers.

  • Lifecycle + Measurement

    Email, onboarding, analytics, and the automation that keeps the conversation going after signup.

Hi, I’m Jack.

I’m a growth marketer, creator, builder, and recovering data engineer. I started on the technical side, moved into content and social, and later became Head of Growth & Marketing at Pieces. That weird combination turned out to be useful.

I’m most useful when the product is technical, the team is lean, and someone needs to connect the story to the growth system behind it.

I like making things people actually notice.

Have a product, launch, or growth problem worth solving?

If the product is technical, the story is messy, or the growth system needs building, send me a note.

Let’s talkLinkedInX / Twitter