Jack Ross Growth & Product Marketing

Growth for
technical products.

I help AI, SaaS, and developer tools reach the right people and turn that attention into users. I lead the strategy and build the campaigns, content, and systems behind it.

Hiring for growth? Work with my studio

Jack Ross outdoors with a camera backpack, looking toward the horizon. — Jack RossReno, NV · Working remotely

100M+: Organic views · thousands of conversions
$120 → $18: Cost per Meta trial start at Pieces
30K+: Instagram followers gained in six months for BloomTech

Selected work

Watch the studio reel

Pieces · AI SaaS

Taking an AI product to market

Positioning, product launches, paid acquisition, and lifecycle.

BloomTech · Organic social

Building an audience from zero

40M+ views and thousands of website clicks from developer content.

Pieces × WorkOS · Events

Getting the right people in the room

An online AI summit and a live developer event in San Francisco.

Pieces · AI memory platform

From creative growth to leading marketing.

Creative Growth Lead Head of Growth & Marketing

I led growth for an AI product with 150K+ users. I owned positioning, launches, content, acquisition, and lifecycle, and worked with the founders, engineering, and freelance partners to ship the campaigns and improve the product funnel.

Company stage: $30M Series A
Product reach: 150K+ users
My remit: Growth & marketing

01 / Creative & positioning

A one-man video factory.

I built an AI-assisted video factory that shipped dozens of product, partnership, and event videos for Pieces—their strongest-performing content format on X. Once the system was in place, each new set of release notes produced a finished video.

Positioning work

Reframed Pieces around on-device AI memory and the “AI amnesia” problem, then carried that narrative through product launches, Product Hunt collateral, release content, landing pages, and education. Launch work included Pieces Copilot, LTM, MCP, and Claude Cowork / model selection.

Platform overview

Created entirely by me in one day.

28K

Impressions

700+

Link clicks

1 day

Production

Original post ↗

02 / Paid acquisition

Full-stack advertising, from hook to checkout.

Meta · Cost per trial start

Before

$120

After

$18

85% lower cost per trial start

Campaigns were running without consistent measurement. I made tracking and feedback part of the workflow so we could evaluate performance and decide what to improve.

Research + creative — Researched the product and audience, developed campaign angles, and tested hooks and value propositions across video and static creative.
Funnels + payments — Built landing pages, signup and checkout flows, and worked on Paddle payment infrastructure and download delivery.
Measurement + iteration — Connected GA4 events, campaign attribution, and conversion feedback for Meta and Google Ads; used the data to find funnel drop-off and guide changes.

My campaign ideas and funnel results informed spend decisions; I worked with the founders and external collaborators to execute them.

Conversion and onboarding path

Framer → Descope → Paddle → Customer.io

1 / 3

750K views · YouTube Shorts creative run through Google Ads · YouTube ↗

03 / Lifecycle & retention

Make the next step easier.

I improved the cancellation flow, signup offer, email sequences, and feedback and support paths to address the points where trial users were leaving.

40%reduction in trial cancellation rate

17+Customer.io automations across onboarding, checkout, and retention

36K+readers re-engaged from a 100K+ subscriber newsletter

04 / Product education

Make the product click.

I also created a 12-part tutorial series showing how Pieces’ Single-Click Summaries fit into real work—from meeting prep to standups and daily recaps.

Meeting Prep

From the 12-part Single-Click Summaries series

Explore all 12 tutorials ↗

Meeting Prep

From the 12-part Single-Click Summaries series

Explore all 12 tutorials ↗

BloomTech · Social Growth

Go viral. Over and over again.

Social media contractor · approximately six months

I ran BloomTech’s social channels, growing Instagram from almost nothing to 30K+ followers. Developer humor and education became a repeatable publishing system that drove millions of views and website clicks from a tech audience.

The goal was to bring a relevant tech audience from social to BloomTech’s website. The content reached 1.5M views in 30 days.

Six months of organic growth

content views
40M+
Instagram followers gained
30K+
website link clicks
Thousands

View BloomTech on Instagram

BloomTech post: a reporter-style meme about product managers joining an engineering meeting, with 5.4 million views. — 5.4M views

BloomTech post: a meme of a manager answering a junior engineer that the code is the documentation, with 2.2 million views. — 2.2M views

BloomTech post: a labeled Product Manager still from a developer-humor video, with 1.4 million views. — 1.4M views

BloomTech post: Twilight-style meme labeling Front End, Back End, and PHP Dev, with 1.3 million views. — 1.3M views

See how the content changed

From brand-led posts to developer humor and education.

Events + Community · Pieces

Bring people together.

I built the events around the product too—from an online AI summit to an in-person gathering in San Francisco.

Online summit

1,400+

attendees

Pieces AI Productivity Summit

I put together the Pieces AI Productivity Summit, bringing together 1,400+ attendees for talks, demos, and conversations about working with AI.

Built from scratch on a $0 budget, including programming, speaker outreach, promotion, and production.

The lineup included Scott Hanselman, VP of Developer Community at Microsoft; Rizel Scarlett of Block; speakers from Salesforce and PandaDoc; and a DevRel panel with Chloe Condon of Google.

Watch the summit ↗

Full summit lineup

Scott Hanselman · Vice President of Developer Community at Microsoft
Rizel Scarlett · Tech Lead for Open Source DevRel at Block
Andrey Gavrilenko · Former Head of Data Science at PandaDoc / Founder at WeWine
Spencer Gallardo · Solutions Engineering Lead at Salesforce
Erin Mikail Staples · DevRel panel
Francesco Ciulla · DevRel panel
Ebony Louis · DevRel panel
Thierry Damiba · DevRel panel
Chloe Condon · Google · DevRel panel

San Francisco · WorkOS offices

Pieces × WorkOS

300 registered · 190 approved

I designed the gathering around agentic tools and memory, then co-hosted the programming, registration flow, live demos, partner coordination, and on-site logistics.

Other Creative · On-camera

Hacker Relay

Hacker Relay sponsored my YouTube channel; I produced the integrations and short-form creative for them.

YouTube · nearly 3K subscribers

Product video & creative production

The Video Factory

I built a production system for product demos, launch films, ads, and social cuts. It grew out of shipping release videos at Pieces. I use it to take a brief from script and storyboard through motion, sound design, and finished edits.

See the original Pieces videos

30-second showreel · Product films, social, and ads

Jack Ross Media · Freelance & fractional

Growth and creative you can hire.

I work directly with founders and marketing teams at AI, SaaS, and developer-tool companies. Bring me a launch, a channel you want to grow, or a funnel that’s leaking users.

Organic content & social

You have a product worth talking about and need a repeatable way to reach your audience.

Audience and channel audit
Content angles, scripts, and a publishing plan
Creator-led demos, short-form edits, and social posts
Performance review and a plan for the next batch

BloomTech · 40M+ views

Product launch & video

You’re shipping a feature, launching a product, or need a demo people will actually watch.

Messaging and demo narrative
Product film or feature walkthrough
Cutdowns for social, email, and paid creative
Launch assets built around one clear call to action

Watch the Video Factory reel

Fractional growth

You need someone to own a growth problem across the funnel and get the first fixes out the door.

Funnel audit and a prioritized experiment plan
Creative, landing-page, or onboarding improvements
Conversion tracking and reporting
A regular readout on what shipped and what moved

Pieces · $120 → $18 per trial start

Start with a project or a monthly engagement.

Send me what you’re building, what you want to improve, and when it needs to ship. We’ll use that to scope the first milestone.

Tell me what you’re building

Hi, I’m Jack.

I’m a growth marketer, creator, builder, and recovering data engineer. I started on the technical side, moved into content and social, and later became Head of Growth & Marketing at Pieces. That weird combination turned out to be useful.

I’m most useful when the product is technical, the team is lean, and someone needs to connect the story to the growth system behind it.

I like making things people actually notice.

See my experience at Pieces, Jack Ross Media, and VMware

Let’s talk.

Hiring for a growth role?

Send me the role and what you want this person to own.

Email Jack about a role

Have a project in mind?

Send me your product, the goal, and your timeline.

Start a project inquiry

jackrossmedia@gmail.com

Growth for technical products.