2024–2026
Pieces
Head of Growth & Marketing
Promoted from Creative Growth Lead. Owned acquisition, lifecycle, product positioning, launches, analytics, and partnerships for an AI SaaS company with a $30M Series A and 150K+ users. Led growth and worked directly with the founders, engineering, and freelance partners.
- Built 40+ ad creatives and tested offers across Meta campaigns, Framer landing pages, signup, and Paddle checkout. Cut cost per trial start from $120 to $18.
- Built 17+ Customer.io automations for onboarding, activation, abandoned checkout, re-engagement, and cancellation. Reduced trial cancellations by 40%.
- Re-engaged 36K+ readers from a 100K+ subscriber newsletter. Set up affiliate tracking with FirstPromoter and grew an ambassador network of 500+ members.
- Wrote, scripted, filmed, edited, and repurposed hundreds of assets, including product demos, social videos, tutorials, newsletters, and launch content. Built a 34-page product education playbook with 49 recipes.